Milton Campbell

The framing effect is a cognitive bias that deeply impacts our decision-making processes. It refers to the way people’s perceptions and decisions can be significantly influenced by how information is presented or “framed”. These frames can take the form of different wordings, settings, or contexts that can alter the substance of what is being communicated … Read more

Hindsight bias, often referred to as the ‘knew-it-all-along’ phenomenon, is the inclination to see events that have already occurred as being more predictable than they were before they took place. Simply put, we tend to believe that we “knew it all along” once the outcome is known. This can undervalue the unpredictability of certain situations … Read more

The human brain, an intricate web of neurons and synapses, is a remarkable cognitive powerhouse that enables us to reason, remember, and make decisions. Among the many phenomenons in cognitive science, two concepts stand out, both acting as remarkable vehicles of understanding how our memory and decision-making work, the Recency Effect and the Primacy Effect. … Read more

Let’s explore the often-misunderstood concept of the ‘contrast effect’, its implications, and how it affects our daily perceptions. You’ll understand not just the basics, but the wide-ranging applications of this effect, especially in recruitment and decision-making processes. We’ll also explore ways to address, harness, and mitigate this behavior. In today’s world where every decision counts, … Read more

Anchor bias, also known as anchoring bias, is a cognitive bias that affects our decision-making process. It describes our human tendency to rely heavily on the first piece of information we encounter (the ‘anchor’) when making decisions. Whether we’re aware of it or not, the initial information we come across sets a mental precedent that … Read more